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book reviews

‘Baked In’ book review

In blogging, book reviews, business, design, innovation, listening, media, twitter on 22 January 2010 tagged bookreview with no comments

If advertising is not your chosen profession in life, why the heck would you want to read a book written by two of the top leaders in the advertising world? (alex bogusky, @bogusky , longtime creative director at crispin porter + bogusky; and John Winsor, @jtwinsor , former head of product innovation & cognitive research [...]