Crush it! Book review
I remember the first time I saw a video of @garyvee giving a keynote talk ( if you haven’t watched one, you should, right now! here ), and I really didn’t know what to think.
1st – is this guy on crack?
2nd – whoa, I’ve never thought about ______ that way. Or that. Or that…
3rd – this might be half way insane, but he’s passionate, driven, and genuine.
So naturally when I heard he was writing a book, I was eager to check it out, although I was skeptical that it would be engaging all the way to the end.
I’m happy to say I read the whole thing, and enjoyed all of it! Know that it was a nice and brief weighing in under 140 pages!
The content was a really good mix of gary’s personal story, a motivational punch in the mouth ( the good kind of course, that get you riled up and in arms ), and practical real life advice on how to use specific tools like Twitter and facebook to share your passion.
Although I enjoyed hearing his story most, running a close second was the honesty with which Gary approaches advice on using social media tools. Instead of claiming to be a “social media expert”, he starts with the fundamentals of one knowing your passion & your DNA, and then offers some take them or leave them tips / best practices on specific tools.
Though I don’t agree with Gary on a number of finer points, I could not agree more with his core message:
Find your passion. Craft your presentation medium. And never forget that content is king.
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